Braze

Connect Voucherify with Braze to deliver incentives, sync customer data, and trigger messages based on promotion events

Voucherify handles incentive logic: code generation, validation, redemption, and budget control. Braze handles delivery: timing, channel selection, and message personalization. Together, they let you distribute the right incentive at the right time through the right channel.

Integration options

The Braze integration supports four patterns for moving data between the platforms. Each pattern serves a different use case.

Pattern	Direction	What it does
Connected Content	Braze calls Voucherify	Fetches codes, balances, or gift card data from Voucherify at message send time. Best for real-time personalization.
Custom attributes	Voucherify pushes to Braze	Stores codes and promotion data on Braze user profiles via distributions. Best for pre-assigning codes before a campaign.
Promotion code lists	Manual export/import	Exports codes from Voucherify in bulk and imports them into Braze promotion code lists. Best for large-scale, one-time distributions.
Event streaming	Voucherify pushes to Braze	Sends promotion events (redemptions, publications, loyalty updates) to Braze. Best for triggering follow-up messages based on customer activity.

You can also send data from Braze to Voucherify using Canvas webhooks to sync customer segments or forward Braze events as Voucherify custom events.

The Braze integration supports two-way data exchange between Braze and Voucherify.

• Data sent from Braze to Voucherify, including custom attributes and audience sync, consumes webhook limits.
• Connected Content requests from Braze to Voucherify consume API limits.
• Events sent from Voucherify to Braze do not consume API call or webhook limits.

Plan your campaign volumes accordingly.

What you need to connect with Braze

Voucherify and Braze communicate both ways. You need credentials configured in each platform.

Connect Voucherify with Braze

This connection lets Voucherify push events and custom attributes to Braze.

1. Copy the Braze REST API key

   In your Braze account, create or locate a REST API key with at least the users.track permission.

2. Add the key in Voucherify

   In Voucherify, go to Home > Integrations, find Braze, and click Connect. Paste the REST API key, select the Braze API endpoint for your cluster, and enable Send events to Braze.

Connect Braze with Voucherify

This connection lets Braze call Voucherify APIs for Connected Content, Canvas webhooks, and other API-based integrations.

1. Generate integration keys in Voucherify

   In Home > Project Settings, scroll to Integration keys and click +. Name your key, assign a role, and select Braze from the integration list. Click Create integration API.

2. Save your credentials

   Copy the Application ID and Secret key. You will not be able to view the secret key again.

3. Use credentials in Braze

   Add the Application ID and Secret key to your Braze Connected Content scripts, Canvas webhook headers, or other integration settings that require Voucherify authentication.

Rate limiter

When configuring campaigns in Braze, limit the number of messages sent per minute. This helps prevent excessive traffic to Voucherify API endpoints used by Braze campaigns and Connected Content requests.

Set the sending rate according to your Voucherify API rate limits. When calculating the limit, account for other API consumers in your project.

Next steps

Explore the following pages to match Voucherify to your Braze use cases.

Connected Content

Fetch codes and loyalty data from Voucherify at send time.

Stream events to Braze

Use Voucherify events to trigger action-based delivery in Braze.

Send data from Braze

Sync customer segments and forward events to Voucherify with Canvas webhooks.

Custom attributes

Push codes to Braze user profiles with Voucherify distributions.

Promotion code lists

Export codes in bulk and import them into Braze.

Speedrun loyalty with Braze

Learn how to tweak and experiment in Voucherify to gain even better results with your Braze campaigns.